Archive for July, 2013

Listen to an audio recording of this blog post here:

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Oh what a view!

A couple of weeks ago, I was staying in this ridiculous mansion out at Sylvan Lake. No, it wasn’t mine (someday!). I had been invited out for the weekend by a friend to enjoy some time off lakeside. As is my custom, I found myself in a debate with one of the other house guests. The topic? Relationship selling.

See, the conversation began around clubs, networks and the likes and your reasons for joining them. Are you in a networking club just so you can “sell”  your goods or services? Are you there to meet friends and like-minded people? Her point, relationship selling doesn’t work. My point, the only way human beings function is through relationships, so of course relationship selling works. It’s all “relative” anyway. To which she responded, “So, everyone is in a relationship with somebody or to something… that advice doesn’t help anyone.”

She’s right of course, that piece of information isn’t something immediately actionable by anybody. But for me, it IS the key to understanding the intricacies of relationship and just how subtle successful relationship selling is. (Tip: social media/relationship selling… same deal). It’s the most important point to understand. My goal was not to provide the magic formula for relationship selling, it was to communicate that everything we perceive about our world is only done in relation to something else. So in that sense, we are in a constant and evolving relationship to one another.

I used to cringe when the word “sales” came up in a conversation. To me, it meant trying to convince the person in front of me to purchase my goods or services in this moment. It was my job to onboard you. If I couldn’t close in the short-term, I had failed. You can imagine the inner turmoil when I thought of bringing that style of selling into my relationships. It’s very easy for friends to start looking like walking dollar signs. It’s why network marketing often has a bad rep.

I run into a myriad of people who still hold that perception of sales. Get rid of it. It won’t help you today, tomorrow or the day after that.

Relationship selling is simple, it’s just not easy and it takes time. It requires a consistency to your approach and doesn’t stop when you leave the office. It consists of building a genuine rapport with the person you’re speaking with, caring enough about them to establish whether your goods or service will be helpful and being confident enough to accept their answer of yay or nay without making it about you. Oh, and we can’t forget timing. But that’s not always something we can predict.

The other side to this is that your relationships follow you everywhere. Relationship selling doesn’t stay at the office. It’s how you approach your clients, your friends, your family, your networking groups, your online interactions – everything. It’s knowing that you can never predict when a business relationship will collide with you at a personal event. Or when your friend refers you to a client. Or that guy you’re working in the kitchen with up in the oilfields ends up as the business partner you didn’t even know you were looking for.

See, relationship selling is all about the impression you leave with people. It starts the moment you converse. It also requires being clear and upfront about your intentions. Successful relationship selling leaves room for either party to say yes or no and to have their decision respected. And it’s an approach that works with friends, family, coworkers, current and potential clients and any other person you come into contact with. Just rinse and repeat with every relationship and you’re golden.

How do I know? It’s how I’ve learned to operate sustainably. And it’s working.

That’s it. So, if you aren’t haven’t much success with relationship selling, consider:

  1. Re-evaluating your sense of what it means to “sell”. It may not work in terms of relationships.
  2. Do a self-audit on the relationships in your life. Are they supporting you? Or are they hindering you? Oh, and sometimes relationship selling is about ending the relationships (or at least changing their terms) when they aren’t serving you or the other party.

Takeaway: Be genuine. Be transparent. Be helpful where you can be. And always look for the opportunity that is mutually beneficial. Added emphasis on mutually.

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Oh Twitter. Not a blog post goes by that I don’t mention it, but it’s just so damned interesting! What makes it even more interesting is the fact that I have my first name as my handle. Yep, I’m @Wendy. It wasn’t really a problem at first. When the local Calgary Twitter community was at a stage where most people remembered your Twitter handle rather than your real name, I didn’t have to worry. Everyone already knew it!

As the service became more popular, random users would discover that there was in fact a girl in Calgary using the @Wendy handle. They’d tag their friend, I’d answer. They’d talk about Peter Pan, I’d answer. For awhile, I think I had a bit of a following in Indonesia. Don’t ask me why, I couldn’t tell you, but I swear every other follower was from there.

One day back in 2010, I discovered this restaurant chain was using Twitter as well. You may have heard of them before…

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I quite enjoyed answering tweets for people mistaking my account over the years. All it takes is that little apostrophe, and you get me.

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And if you didn’t catch this recent news item

The restaurant chain isn’t the only one I receive mentions of, whenever anyone puts a space in the account for @wendywilliams, who do think subsequently get’s a flood of “how YOU doin!“?

I did make a random friend in Chicago thanks to Wendy Williams though, my Twitter pal Sid followed me accidentally think I was Wendy Williams, decided I was still pretty cool (even if I am Canadian) and continued to follow me anyway.

And then there was the time I was the devil’s spawn…

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There’s some good that comes out of being @Wendy at least… I make people happy when I tweet them! The following was sooo meant for me, right?

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I can’t deny that my life isn’t all that dull to begin with. But being the only @Wendy on Twitter? It adds an entirely new layer of interesting.

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I’ve even got my own fan club.