Don’t put it on!
There are plenty of tips and tricks and best practices out there. And they come from very well-meaning people who’ve likely had some rate of success with them. But here’s the thing, just like we tie our shoes differently, whip up our favourite guacamole with different ingredients, or communicate with our friends, relations and customers in different ways, so to should we each be finding our own way to flex our social media muscles.
So, tip #1: It’s good to try out new tactics and strategies, but if it just doesn’t feel right, it’s okay to abandon it. It doesn’t matter who the tip is coming from.
Social media users from any network are pretty savvy people. They can smell a fake from miles away. And they’ll be the first to notice if you’re doing something that’s just not natural for you. So if the shoe don’t fit… go try on a different pair.