We’re in an time where rules still don’t apply. People keep looking for them, keep trying to make them up, but the internet and social media is still in its infancy. The truth of the matter is simple:
There are no rules yet. Anything goes.
We’re still at a stage where experimenting is possible and yet so many people are afraid to do it because they get grilled for it. But if you look at almost every social media blunder, it’s turned into a social media success story on the other side when the brand was willing to admit the blunder and learn something new along with the rest of us.
It really is a new scene and we really are setting the ground rules for the future social media space. In 20 years, when things have settled down again and we all look back on this time in reflection, what do you want your legacy to be? Do you want to have an exciting story to tell about the new ideas you were able to test and the influence you had in shaping this landscape? Or do you want to report that you sat idly by on the sidelines while you watched others lay the ground work for where it is we’re going to go?
It’s upto you. Are you a participant or are you a spectator?