Social media is filled with people and brands trying to figure out how to best communicate their message. Many apply what they know about traditional media to this new scene. Many are also noticing that they’re not getting the results they expected. This could very well be because what everyone at every conference keeps saying is true: we are experiencing a huge shift in the way we communicate, share and consume information and we’ve never seen anything like it.
From what I’ve observed, people are likely to share information on three occasions:
- If there is immediate gain, like in a contest or promotion.
- If there’s a story to be told or an interesting point being made.
- If the information being shared is critical to the safety and survival of others.
If your messages don’t fit into the above (most traditional messaging doesn’t), it’s unlikely it will see the light of day. But find a way to include key messages in one of the above three ways and your chances of being heard will increase.
As you engage with others, think about the information they like to consume and the messages you want them to hear. You may just find that your social media efforts become more satisfying to you, your superiors and your audience.