Have you ever stopped to think about what it is you’re writing as your next tweet or Facebook status? If you haven’t, it’s a question that comes up more often than you may think. On Twitter, those precious 140 characters can go a long way if done right, on Facebook, your status updates can make the difference between people paying attention to what you say and ignoring you completely.
I’ve broken status updates down into three categories:
- The fluffy update: This update is nothing more than a passing thought, you’re sharing for the sake of sharing. I would say the majority of status updates are fluffy updates.
- The conversation update: This update is intended to create discussion around your status. It may be a question or controversial statement. This status update is likely to engage the people in your immediate network.
- The actionable update: This type of update can be gold if done right. An actionable update is intended not only to update your immediate network, but for your network to also take initiative to share this information with their networks.
When you craft your status update, what is your goal? Are you attempting to engage your immediate audience or entice them to share this information with their networks? Too many of any one type of update can exhaust the attention of our friends/followers, too little and we’re not on their radar. What mix is right for you?