I have a new buzz word. It’s complacency.

Posted: December 27, 2009 in social media
Tags: , , , ,

I have a new buzz word.  It’s complacency.  Do you know what I think complacent people like to do?  I think they like to complain. If they complain, they get to feel like their doing something constructive, without actually having to do anything at all (am I complaining here?  Maybe… but I’ll move on to something more constructive in just a moment).

I also have a beef with people who are being part of the problem and not part of the solution.  Take, for example, those who like to complain about the “so-called social media experts”.  They seem to have a lot to say about how they think these other people are using social media the “wrong” way, but I have yet to find a post where someone complains about a “wannabe” and points to an example of who they think is actually doing social media right, or at least proposing some alternatives or discussion points to show what they’re seeing as flaws in that person’s behaviour.  To me, that’s only adding to the problem.  There are all of these examples of people doing it wrong, and no examples of people doing it right.  Ask anyone who’s been working or participating in the social media scene for the last year or two.  I bet any of them could very easily come up with 5 examples of what not to do on Facebook or Twitter.  Ask them what you can do to be successful.  Does anybody know without pointing to the obvious examples of Dell, Zappos or Comcast?  I don’t know think so.

But I think that’s because we’re always too busy focusing on the negative, focusing on what not to do rather what we can do that we end up too scared to take any action at all.  We only learn by doing what we’re not supposed to do, and we don’t know that we’re not supposed to do it unless we do it first.  So, I applaud all of you who are doing the things you aren’t supposed to do… especially if you don’t know if you’re supposed to do it or not.  It means you’re open to learning, you’re open to making mistakes, you’re open to moving forward, and you’re being a part of the solution.

Whether I agree with their methods or not, here are some local Calgary folk that I think are doing their part to contribute to the solution (and note these are in no order except the order in which they enter my head as I type):

There are many more, but I believe that the first ones who’ve come to mind have made the biggest impression on me one way or another.  They’re experimenting, they’re learning, and they’re involved in crafting the foundation of where we’re going to go.  I may not always agree with them, I have picked on them from time to time, but I appreciate the diversity and discussion they bring to the scene.

Who would you add to the list?

  1. Angela says:


    I’m honoured to call you a friend and an inspiration, someone with whom I can debate and still respect at the end of the day.

    Love you!

  2. DJ Kelly says:

    Thanks, Wendy. I know exactly what you’re talking about and I agree 100% with your assessment. I’m trying to figure it out, yes. I sure don’t have a magic bullet, but like the others on your list, I like to think I at least try and am willing to admit when I make mistakes.

  3. What can we do? We just have to do our best and manage the hand we are dealt.

    Thanks for the mention.


    PS. The links are broken.

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