The best hotels have the most amenities. They make your stay pleasant and carefree. Everything is at your fingertips, a well stocked bar fridge, satellite TV, wireless internet in all rooms, dry cleaning, room service, you name it, they’ve got it. They carry your bags for you, their goal is to make your stay as enjoyable as possible. After all, it’s the experience that keeps you coming back… and how many of you really don’t take the lotions and shampoos with you when you check out…?
Now cue your website. Your website should be like a 5 star hotel. Your guests shouldn’t have to lift a finger to find the information they’re looking for… or at the very least no more than their little finger. The look, the ease at finding information, all of the little extras, the bells and the whistles… should all be geared toward a pleasant experience. On every page your visitor should feel right at home, and help should never be farther than a click or a phone call away.
Those little shampoos we all love to leave with? Think nuggets of content they want to walk away with or share with their friends.
And don’t forget the chocolate mint on the pillow… I love the chocolate mint.