The MotrinMoms ad caused quite the flurry of conversation since the news of the ad being pulled surfaced around mid-November. Some folks don’t understand what the big deal is. Others don’t understand how the ad couldn’t have offended them. Some argue that Motrin was right in pulling the ad, others that they needn’t have bothered. When you really boil it all down, I don’t think there is a right or wrong answer here. But it is a situation we can all learn from.
Today’s blog post of the day goes out to Shel Holtz’s “Why MotrinMoms m atters” review on what we can all learn from the situation. If nothing else, it teaches us that just because it’s outside regular office hours doesn’t mean you can stop listening to your customers.