Is everything dead?

Posted: December 2, 2008 in other
Tags: , , , ,

Shel Holtz has started a death watch.   And now people are claiming this is dead and that is dead on Twitter tweets… nothing’s dead… just the way in which we are using communication tools is evolving.  The tools that need to work together to form a cohesive marketing and communication strategy are growing and are evolving.  The new forms of communicating are giving us opportunities to talk to a more select, and therefore more attentive group of people.

Print advertising is not dead.  Those folks who prefer the print world to the online world will listen to your ads.

Internet advertising is not dead.  You are able to reach those who will ignore your print advertising.

Radio advertising is not dead.  There are still those who love listening to their morning news shows or having the radio on while they work or drive or play.

Blogging is not dead.  The amount of people creating blogs everyday is increasing – the content being output is adding value to somebody’s life, even if just a select few.  Nobody would be reading the blogs if they did not.

SEO is certainly not dead.  Search Engine Optimization is the practice of optimizing your website to make it easy to find based on a set of keywords a user types into a search engine.  As search engines evolve and change, the way in which we optimize our websites and our data will also evolve and change, but the need to do so will not die.  At least not until people stop thirsting for answers to their questions.

The world will not jump onto Facebook’s bandwagon, although many will find benefits to it.  Traditional means of communication will always have a place, they are just facing more competition.  Last time I checked, competition was a good thing.

We are entering a new realm of how we interact with one another, and the numbers of people we can connect to and how quickly we are able to connect with them on a day to day basis.  Yes, some tools may fall by the wayside, but tools only do this when they are no longer of use.   Can you find a cassette tape or a VCR in any electronics department these days?  No.  The technology changed.  But the need for entertainment did not, we just found better ways of fulfilling these needs.

What would you put on/take off of the death watch list?

Update Dec 27, 2008 – Just found a great blog post from Chris Brogan on why podcasts aren’t dead.

  1. Daniel says:

    What about the death watch list? 🙂

  2. wjpeters says:

    Think there’s anything legit on it?

  3. LTG says:

    Good post – at times I do laugh at the rapidity with which people declare various things “dead” or “over”. Of course, occassionally, new things do die without ever really catching on. However, it is really clear that this is true until the thing is really, truly long since over. I’m thinking of the hype around “push” technology in the late 90’s. That was the hot new thing then, but eventually died because it was simply an idea without decent content or tech behind it yet. Web sites alone were not a sufficient medium to deliver the concept, especially at the time. Eventually things like Web 2.0, podcasts and RSS came along which allowed something similar – the ability to customize the content you see updated daily or regularly in one place. So tech does evolve to serve similar purposes as people and delivery media “catch up” to ideas. However, there is also a heavy element of posing and/or trying to be ‘first’ to declare something dead or over in order to position yourself as ahead of the pack. If you are trying to cultivate a mystique or a following, pretend you know something others don’t. Gullible people might think you’re smart. And once in awhile you might get lucky and be right and then people will think you’re really smart. This plays out more and more often as more and more people jump on the ‘new media’ bandwagon and vie for status and position. That’s just the way of the world, isn’t it?

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