The deeper I delve into the web, the more interesting it becomes. This morning I briefly read a conversation with Robert Scoble about the human web over on FriendFeed. The desire for human interaction in place of technology is becoming more and more apparent with people’s frustrations with automatic answering services, with the boom of direct selling as opposed to pitching to the masses and the desire for people to connect with other human beings online. What makes a great business is the person behind it – so, what makes a great world wide web is the contributions of the individuals to improve the existence of the whole. Enter social media – with the evolution of social media online and the tools now out there to put your own spin on things, comes the evolution of the web we know today into what Robert has deemed The Human Web.