Maybe advertising isn’t for everyone either…

Advertising on Facebook and other social networks doesn’t work.  Ask any online marketing person.  The click through rates are horrible.  Nope, they don’t work.  And for good reason.  90% of the ads are atrocious and don’t have anything to do with what people actually want to click on (FYI – I made up that number.  [...]

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Is everything dead?

Shel Holtz has started a death watch.   And now people are claiming this is dead and that is dead on Twitter tweets… nothing’s dead… just the way in which we are using communication tools is evolving.  The tools that need to work together to form a cohesive marketing and communication strategy are growing and [...]

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Why I prefer Gmail to Hotmail

Right up there, right at the top of the screenshot for my Hotmail account.  That Lavalife ad… the ad with no relevance to the page.  The ad that is visual so I know it’s an ad.  The ad you don’t see when you log into Gmail because they aren’t using visual ads… no big invasive [...]

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