This post is a continuation from ‘Review: The Calgary Women’s Show (Part 1)‘
I’ve heard of the Calgary Women’s Show before. I’ve just never gone, nor have I paid much attention to it. But when a friend put forth my name with a few others as a potential person to live tweet at the Calgary Women’s Show, it trickled up my radar. This is what they were looking for:
What we are looking for is women who would like to attend the Woman’s Show and make tweets about it using #yyws. In other words just walk around the booths and tweet your thoughts and opinions. For example you might want to tweet about the 5 wineries and 1 brewery who are offering samples of there products (if I or the show was on twitter last year I would have made several post about Big Rock Brewery’s Booth running out of Winter Spice Beer early on Saturday afternoon and not having any on Sunday), as well as the food samples, Buttercup cupcakes is always there and always gives away samples - if you arrive before 2 pm which is usually when they run out or tweet something about the fashion show, or the items in the swag bags. It is quite open as to what you tweet about, we would just like to get some twitter buzz going for the show and followers to @calgarywoman. So for a ticket or entry into the show we would like you to twitter, hopefully positive things, about the show.
Planting some people to tweet about your event sometimes seems a bit fake, but when an initiative is just starting out in the social media realm, and when the general public isn’t really all that used to how these tools work yet either, having some folks around who can demonstrate how these tools can be used and what kind of material people could potentially share is a good place to start.
Further to the point of many Calgarians not yet being used to how social media tools work and how they can benefit from them, I think there needs to be some ground work done to create awareness for current attendees.
Since the purpose was to create buzz for the show and followers to @calgarywoman, I think there were some things missing from the mix.
- The only mention I saw at the show of Twitter or Facebook was a photocopied sign on the doors saying The Calgary Women’s show had a Twitter account and a Facebook page (or group? It didn’t come up when I did a search for ‘Calgary Women’s Show’ on Facebook). They could have provided something in the bag of swag about it, or some stickers for people to give out, something. Do like the musicians at Warped Tour and pimp out your fan pages a bit more.
- There was nothing to explain why people should follow them on Twitter, or visit their Facebook page. What will they get by going there? Why would they?
- There was a lady making announcements throughout the afternoon. She didn’t mention Twitter or Facebook once in the 4 hours I was there.
- None of the exhibitors appeared to be using social media to connect either. I didn’t see one sign saying ‘Hey! We’re on Facebook’ or ‘Follow us on Twitter for product updates or to find out about sales, discounts, etc.’
- I also used the wrong hashtag while tweeting the event. The one given to me forgot the ‘c’ (#yycws as opposed to #yyws). I didn’t realize it until I saw the photocopied sign hanging on the door on my way out. Yep, after tweeting about the show for 4 hours. So, again, better sign placement or the announcer saying ‘If you’re tweeting about the event, the hashtag is #yycws’ would have been helpful.
All in all, I’m happy to see events and businesses alike starting to experiment with social media. Good for you for getting your toes wet. But there are definitely some strides that events like the Calgary Women’s Show can take to supplement the exhibition experience with some online materials.
Were you at the event? What do you think they could have done or could do in the future to further engage people online?