The one question you should ask about social media…

If ever you run into me at a conference, or out with some of the other #yyc Twitter folk, I’ll have all sorts of good reasons for you to join Twitter (or start a blog, or Facebook group or LinkedIn account).   I may even get you to sign up.  I love this stuff, I [...]

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Community building – what defines you?

I was reading about the 9 Worst Social Media fails of 2009 and a point made in the Motrin Moms example about Mommy Bloggers tarnishing their own reputation made me recall another post I had read about how agencies could potentially represent communities rather than companies someday.
What does this mean to the online communities we [...]

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At it’s core, what is social media?

Social Media is about transparency.  It’s about perception of truth.  It’s about honesty.  It’s meant to take away the shrouds around corporations and bring in the human element.  It’s about telling your story.  At it’s core, I believe that social media is about the good in people.  There are a lot of good people out [...]

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Think of your website as a 5 star hotel…

The best hotels have the most amenities.  They make your stay pleasant and carefree.  Everything is at your fingertips, a well stocked bar fridge, satellite TV, wireless internet in all rooms, dry cleaning, room service, you name it, they’ve got it.  They carry your bags for you, their goal is to make your stay as [...]

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Sometimes social media is such a waste of time

Or rather a time waster.  Like right now for instance.  If Twitter and Facebook had been around when I was in university it would have been a miracle that I made it out with my degree.
I have always been highly productive in the late hours of the night and into the wee hours of the [...]

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