In social media, the company does not define the rules. The community does. But in social media, the company is just as much a member of the community as the consumer.
I opened up my Facebook page this morning to see the following update at the top.
When I went to visit the Facebook Bill of Rights and Responsibilities Group, I found the following:
Thanks for taking the time to share your thoughts with us.
Here are responses to some of the things you’ve written below:
1. You own your information. Facebook does not. This includes your photos and all other content.
2. Facebook doesn’t claim rights to any of your photos or other content. We need a license in order to help you share information with your friends, but we don’t claim to own your information.
3. We won’t use the information you share on Facebook for anything you haven’t asked us to. We realize our current terms are too broad here and they make it seem like we might share information in ways you don’t want, but this isn’t what we’re doing.
4. We will not share your information with anyone if you deactivate your account. If you’ve already sent a friend a message, they’ll still have that message. However, when you deactivate your account, all of your photos and other content are removed.
5. We apologize for the confusion around these issues. We never intended to claim ownership over people’s content even though that’s what it seems like to many people. This was a mistake and we apologize for the confusion.
And links to the following blog posts:
There is an issue of privacy of information here and an issue of control.
Slowly, the balance of power is evening itself out. I used to think it was a shift of power from the corporation to the consumer, and it is, but not a complete shift, I am seeing the beginnings of a more even playing field, where consumers and corporations each have a voice and can create a more mutually beneficial relationship.
What do you think?